Smart money is playing this high profile stock. Just like so many that bought on the IPO with both hands at $38 to $45 I suspect smart money will run this stock down til everyone is bailing and then buy with both hands on some big news story and watch price reverse to the upside and explode. Always a believable story out there to justify it all. And where does the news media get their stories from?? The big boys of course,lol..........................