Perhaps you are a seller of jewelry, etc..
The discount from spot at that level is quite large.
That is, the business factors in purification discounts for your less than .999 offering. that is, scrap items like rings, other jewelry, dental inlays, etc..
Purification costs, handling of your small sale, etc., etc.
I, personally, believe gold is gold even in alloy form...same with silver.
but, at this time, the market disagrees.
tomorrow, who knows.
icd